Samuel Fuller moved to Chicago in 1928 after an impoverished childhood in rural Louisiana. He held a variety of menial jobs before selling soap door-to-door among the African-American families now settling on Chicago’s South Side. By the 1950s, Fuller Products was making $18 million in annual sales, had a workforce in the thousands, and made its founder the richest African-American in the country. Fuller’s fall from grace was as stunning as his meteoric rise. He was the first African-American to be inducted into the National Association of Manufacturers but insisted that a lack of faith in capitalism rather than segregation was at the root of black America’s failure to prosper. Within 10 years, the company would file for bankruptcy and Fuller would be shunned by other black leaders and advocates for social change.